Articles & Blogs

Why is branding important?
Branding
Why is branding important?

Six reasons why branding makes a difference to marketing  A lot of clients have asked me the question ‘Why is branding important?’   So, this

How to amplify your brand
Branding
How to amplify your brand

Here are my top tips on how to amplify your brand with consistent marketing and messaging to engage your target customers because building your brand

How to review your brand
Branding
How to review your brand

How to review your brand: It is important to assess your brand from time to time to make sure it is still effective and working

Make a brew–time for a brand refresh
Build your brand
Is it time for a brand refresh?

New year, new you? Okay, I know it’s corny, but the start of a new year does get people thinking about making changes, both personally

Clare Froggatt_Maximising ROI through Influencer Marketing
Market your brand
Maximising ROI through Influencer Marketing 

A Guide for Brands Maximising ROI through influencer marketing is not always straightforward or easy.  The fact that when brands collaborate with other creatives and

build brand loyalty
Build your brand
How to build brand loyalty

In the last Make a Brew article, we showed the importance of brand values in building loyalty and trust amongst your customers and how your

Make a brew_The importance of brand values
Build your brand
The importance of brand values

In this article, we are going to take a closer look at the importance of brand values to your overall brand strategy.  The creation of

brand boom
Market your brand
Learn from 3 innovative brand campaigns

2023 has been a great year for witnessing innovative brand campaigns… from relaunching Barbie to football stars swapping Twitter accounts, there’s been a wide range

Make a brew–leveraging content marketing
Build your brand
Leveraging Content Marketing

Your brand’s reputation online has never been more important than in today’s digital age. Consumers buy based on a brand’s authority, trustworthy, and personality –

How to craft your Brand Story: Engaging audiences with authenticity
Market your brand
How to craft your Brand Story

A great brand story can be the difference between being ‘just another option’ in your industry, and connecting with customers in a way that makes