Marketing Training
Plain English training for founders who want to know how marketing really works for their business. So you can run it yourself with confidence, or hire the right help and know exactly what you’re paying for.
Maybe you’re paying an agency every month and nodding along to reports full of numbers you don’t quite trust. Maybe someone told you that you need to be on TikTok. Maybe you’ve boosted a few posts, tried a newsletter, and none of it seems to add up to anything.
“My marketing isn’t working.”
“I don’t know what I’m paying for.”
“Everyone’s telling me something different.”
“I just want someone to explain it.”
None of that is your fault. Marketing has a habit of wrapping simple ideas in jargon. It makes it hard to ask questions, and even harder to make good decisions.
This training fixes that.
Marketing turns the volume up on what’s already there. If your offer is clear and your customers love you, good marketing helps more of the right people find you. If things are muddled underneath, louder marketing just spreads the muddle further.
Get the fundamentals right first. Then market them with confidence.
That’s why this training starts with your business, not with a list of platforms. Once you understand how the pieces connect, every marketing decision gets easier. What to do, what to stop doing, and who to trust with the rest.
Every session is shaped around your business, your customers and the marketing you’re already doing. These are the areas we work through.
Why people need around 3 interactions to recognise you, 7 to remember you and 27 to trust you. And what that means for how often you show up.
How someone moves from stranger to client, where they get stuck, and which marketing does its job at each stage.
Social, email, website, SEO, ads, networking. What each one is good for, and how to pick the two or three that suit you.
Which numbers tell you something useful, which just look nice in a report, and how to tell if your marketing is paying its way.
How much to spend, where to spend it first, and when it’s better to spend nothing and fix something else.
Where AI tools save you time, where they make you sound like everyone else, and how to keep your own voice in the mix.
A simple, realistic rhythm for the marketing you keep in house, so it fits around running your business.
Freelancer, agency or fractional? How to brief them, what to ask, and how to spot the warning signs before you sign.
If a word gets in the way of you making a decision, we translate it. Every time. Here’s a taste of how we’ll talk.
| What they say | What it means for you |
|---|---|
| Reach | How many people saw it. Not how many cared. |
| Engagement | Likes, comments and shares. Nice, but it doesn’t pay the bills on its own. |
| CTR | Click-through rate. Out of everyone who saw it, how many clicked. |
| Conversion | Someone did the thing you wanted. Booked, bought or signed up. |
| Cost per lead | What you paid, on average, for each new enquiry. |
| SEO | Helping the right people find your website when they search. |
| Funnel | The steps between “never heard of you” and “where do I pay?” |
By the end, you’ll read a marketing report and know which line actually matters.
Bringing in outside support can be the best decision you make. It can also be an expensive lesson. The difference usually comes down to the questions you asked at the start.
We’ll build your own hiring checklist together. These always make the list.
For founders
Focused sessions with me, built entirely around your business and the marketing decisions in front of you right now.
For teams
Get everyone who touches your marketing on the same page, speaking the same language and pulling in the same direction.
For ongoing support
Regular sessions alongside your day to day marketing, so you build skills and confidence while the work gets done.
How your marketing fits together, from first impression to repeat customer.
The few channels and actions worth your time, in a rhythm that suits your week.
The questions, briefs and warning signs to use when you bring in outside help.
To ask better questions, push back when something doesn’t add up, and back your own decisions.
After the training
Training gives you the know-how. But some weeks you just need someone in your corner who’s done it all before.
That’s where I come in as your Fractional Brand and Marketing Director. Senior brand and marketing leadership, a few days a month. No full-time salary. No agency retainer you can’t see inside.
And because we’ve already done the training together, I know your business, your customers and your numbers from day one. No starting from scratch.
You’ve learned the language. Now you’ve got someone fluent on your side.
I’ve spent nearly 30 years in brand and marketing, working with everyone from the NHS and Coors Brewers to start-ups still choosing their name. Brew Your Brand is my third business, so I’ve sat on your side of the table too. I’ve hired the wrong help, paid for marketing that went nowhere, and learned the hard way what actually works.
I’m the author of Branding 3×3, and I believe good marketing shouldn’t need a dictionary. Just a clear head, a bit of structure and a decent brew.
Clarity is the new confidence.
Drop me a line and tell me where you are. What you’re doing now, what’s not working, and what you’d love to feel more confident about. I’ll come back to you with an honest steer on the right training for you.
Or email clare@webrewyourbrand.com
Not at all. We start from where you are. If you’ve been doing your own marketing for years, we’ll build on that. If you’re starting from scratch, that’s fine too.
No. The point is that you’ll be able to judge that for yourself. You’ll know what to ask, what good looks like and what a fair deal feels like.
They’re connected. Your brand is what you stand for. Marketing is how you tell people about it. If we find gaps in your brand foundations along the way, I’ll be honest with you about it.
Yes. Team workshops are a great way to get everyone speaking the same language, especially if several people create content or talk to customers.
Either. Sessions run online, or in person by arrangement.
Yes. Lots of founders carry on with me as their Fractional Brand and Marketing Director. I join your business for a few days a month to lead the plan, manage your suppliers and keep everything moving. Because we’ve trained together, there’s no expensive getting-to-know-you phase.
