Brand Audit
Keep it. Fix it. Bin it.
Something doesn’t feel right, but you can’t put your finger on what. Your brand has grown in patches. Your marketing isn’t landing like it used to. Customers ask more questions than they should.
Before you change a thing, let’s look at what you’ve actually got.
An honest look at your brand, through your customer’s eyes
When you’re close to something, you stop seeing it clearly. You stop noticing the drift, the bits that don’t match and the gap between what you meant and what’s actually landing.
The audit steps back and looks at your brand the way a customer does, not the way the person who built it does. We find what’s working, what isn’t, and where it’s quietly costing you.
Then we sort it. What stays. What gets fixed. What goes.
Who it’s for
Founder-led businesses whose brand no longer feels like them. Sound familiar?
“My business has grown and changed, but my brand hasn’t kept up.”
“My marketing isn’t bringing results and I don’t know why.”
“We can’t show what makes us different.”
“We’re about to spend on a rebrand and want to know what we actually need.”
“We’ve got an anniversary coming up and it feels like the right time.”
What we look at
Behind the scenes
Your purpose, values and positioning. Are they clear? Do they guide how you actually work? Does your team tell the same story?
Out in the world
Logo, colours, fonts, imagery, website, socials, proposals and print. Does it all look and sound like one brand? How do you stack up against your competitors?
Where brand meets reality
How it feels to buy from you. Enquiries, onboarding, support and reviews. We find the leaks where your promise isn’t delivered, and the friction that slows people down.
How it works
1
Brew and brief. We start with a proper conversation. Where you are, where you want to get to, and what’s bugging you.
2
Gather. You send me what you’ve got: website, socials, proposals, print, guidelines if you have them. I do the digging.
3
Review. I score your brand across the nine building blocks of Branding 3×3 and map the drift, leaks and friction.
4
Sort it. We go through the findings together, over a brew. Keep it, fix it or bin it.
What’s included
- Discovery brew and brief
- Full review of your brand across Foundations, Audience and Identity
- Competitor snapshot
- Brand scorecard across all nine building blocks
- Findings session, face to face or online
What’s not included
The fixing. No new logo, no website rebuild. That’s what Revamp and Kickstart are for.
You’ll leave with
- An honest score of where your brand stands
- Your keep it, fix it, bin it list, in priority order
- The leaks and friction points mapped
- A straight answer: refresh, rebrand, or neither
Timebox: 2 weeks.
Price: from £500.
What happens next
The audit decides your route.
Sometimes it’s a lick of paint. Sometimes the wall comes down. And sometimes the brand’s fine and the real problem is the offer or the marketing. Branding is the amplifier, not the magic ingredient. If that’s the answer, I’ll tell you straight.
I’ve got a brand that’s drifted
Keep what works. Rebuild what doesn’t.
I’m launching something new
Get the foundations right before anything goes public.
“Clare saw my brand before I did.”
Lindsey Hall Coaches
Brands we’ve audited
Not ready yet?
12 quick questions. Your score in three minutes. A taste of the full audit, on the house.
Brand Clarity Scorecard
12 quick questions. One honest snapshot of how strong, consistent and aligned your brand really is right now, and where to focus first.
✓ 3-Minute Assessment
✓ Personalised Score
✓ Top Priorities
✓ 100% Confidential
Branding Made Simple
A practical, no-fluff guide for business owners. Get clear on who you are, what you stand for and how to show up, so your brand gets seen, heard and remembered.
✓ Quick, Easy Read
✓ Plain English, No Jargon
✓ Practical Next Steps
✓ Free Instant Download
FAQs
I already know I want a rebrand. Do I still need an audit?
Yes. A rebrand without an audit throws out the good with the bad. When Make a Brew became Brew Your Brand, the brew stayed because it was still true. The audit tells you what’s worth keeping.
Will you just tell me to rebrand?
No. If your brand’s doing its job, I’ll say so. If the real issue is your offer, pricing or marketing, I’ll say that too.
What do I need to send you?
Whatever you’ve got. Website, socials, proposals, brochures, guidelines, even the email signature. Nothing’s too small.
How long does it take?
2 weeks from brief to findings.
Is this the same as the Brand Clarity Scorecard?
The scorecard is a three-minute self check. The audit is me, looking properly, across everything.
Does the audit fee count towards Revamp or Kickstart?
An audit is not needed for Kickstart – you are starting with a blank page. And the Audit is an optional but recommended part of a Revamp project so the cost does not count toward the other project.