Branding 3×3 is the book that fixes that. A clear, practical framework for founders who want a brand that actually works – built around nine building blocks across three pillars.
It’s here. Grab your copy and start building a brand that actually works.
Most branding advice starts in the wrong place. It goes straight to the logo, the palette, the tagline – before any of the foundations are in place. So the brand looks the part but doesn’t hold together under pressure.
Branding 3×3 starts from the inside out. The nine building blocks cover everything a founder needs to build a brand that’s clear, consistent, and genuinely theirs – organised into three pillars that build on each other.
There are no vague exercises or mood boards. Just a practical, honest framework built from 25+ years of brand and marketing experience – written for the founders who are running their business and building their brand at the same time.
Each building block does a specific job.
Togeher, they give you a brand that holds.
• Why
• Values
• Positioning
• Ideal Customer
• Customer Journey
• Connection
• Logo & Design
• Visual Style
• Messaging & Story
Branding 3×3 went out to a group of founders before launch. Here’s what they said.
You've been running your business for a while but your brand has never quite caught up with where you actually are.
You know your brand has drifted -it doesn't feel like you anymore - but you don't know where to start fixing it.
You're starting something new and want to build it right from the beginning, without spending a fortune on a brand agency.
You've got the creativity and the ideas — you just need a clear structure to build from, rather than another vague exercise.
Branding is so often made to feel complicated and inaccessible, but this jargon-free framework cuts straight through that. It helps you get clear on what your brand stands for and how it connects with the people you want to serve.
Clare's passion and knowledge come through on every page. What impressed me most is how actionable it is, real exercises and examples you can apply as you read, not just theory. It genuinely feels like having a branding expert across the table with you.
A refreshing, down-to-earth approach to branding. Highly recommended.
Branding 3x3 doesn't just look good on paper, it changes how you think. It strips away the performative layer to find what's actually there, then gives you the tools to show it to the world. Tight, honest, and it sticks. This is where you start building a brand that feels like a fingerprint, not a costume.
Branding 3x3 doesn’t ask you to become someone else’s idea of a successful business. It asks you to get honest about who you already are. Clare’s given you the map. The rest is up to you.
Branding 3x3 shifted how I think about my brand in ways I didn’t expect. Purpose beyond profit, story as competitive advantage, and the Brand Scorecard all landed as lightbulb moments. Practical, insightful, and genuinely impactful.
As well as working through all nine building blocks, the book includes three bonus chapters that go beyond the framework itself – and ten downloadable resources you can use immediately, one for each building block.
These aren’t extras bolted on at the end. They’re the practical layer that makes the framework actually stick.
A structured way to look at your brand honestly - the way a customer would, not the way someone who built it would. Covers foundations, audience, and identity. Comes with a downloadable scorecard so you can see exactly where to focus first.
What it is, how it happens, and how to catch it early. Drift is quiet - it builds slowly while you’re busy running your business. This chapter helps you recognise the signals and gives you a way back to clarity before small inconsistencies become big problems.
What happens when the framework actually clicks. Brand confidence isn’t about being loud or polished - it’s about knowing exactly what your brand stands for so you stop second-guessing every piece of content you put out.
Navy = Foundations · Pink = Audience · Teal = Identity · Yellow = Bonus
Founder, Brew Your Brand
Fractional Brand & Marketing Director
I’ve been working in brand and marketing for over 25 years – across public sector, founder-led businesses, and everything in between. In 2019 I founded Brew Your Brand, and I’ve spent the years since helping businesses find their brand clarity and hold onto it.
Branding 3×3 is the framework I use with every client. I’ve distilled it into a book because I kept seeing the same thing: founders with real potential, genuinely good businesses, and a brand that just wasn’t working as hard as they were.
The book is the answer I wish existed when I started. Practical, direct, and written for real founders – not marketing textbooks.
The framework I use with every client, now in your hands. Grab your copy and start building a brand that feels like you, or book a free Brand Snapshot call if you want to talk it through first.
