Branding 3×3 is the book that fixes that. A clear, practical framework for founders who want a brand that actually works – built around nine building blocks across three pillars.
It’s not published yet – but if you were at the Spicy Brain Collective masterclass and want to know the moment it is, leave your email below.
Most branding advice starts in the wrong place. It goes straight to the logo, the palette, the tagline – before any of the foundations are in place. So the brand looks the part but doesn’t hold together under pressure.
Branding 3×3 starts from the inside out. The nine building blocks cover everything a founder needs to build a brand that’s clear, consistent, and genuinely theirs – organised into three pillars that build on each other.
There are no vague exercises or mood boards. Just a practical, honest framework built from 25+ years of brand and marketing experience – written for the founders who are running their business and building their brand at the same time.
Each building block does a specific job.
Togeher, they give you a brand that holds.
• Why
• Values
• Positioning
• Ideal Customer
• Customer Journey
• Connection
• Logo & Design
• Visual Style
• Messaging & Story
You've been running your business for a while but your brand has never quite caught up with where you actually are.
You know your brand has drifted -it doesn't feel like you anymore - but you don't know where to start fixing it.
You're starting something new and want to build it right from the beginning, without spending a fortune on a brand agency.
You've got the creativity and the ideas — you just need a clear structure to build from, rather than another vague exercise.
As well as working through all nine building blocks, the book includes three bonus chapters that go beyond the framework itself – and ten downloadable resources you can use immediately, one for each building block.
These aren’t extras bolted on at the end. They’re the practical layer that makes the framework actually stick.
A structured way to look at your brand honestly - the way a customer would, not the way someone who built it would. Covers foundations, audience, and identity. Comes with a downloadable scorecard so you can see exactly where to focus first.
What it is, how it happens, and how to catch it early. Drift is quiet - it builds slowly while you’re busy running your business. This chapter helps you recognise the signals and gives you a way back to clarity before small inconsistencies become big problems.
What happens when the framework actually clicks. Brand confidence isn’t about being loud or polished - it’s about knowing exactly what your brand stands for so you stop second-guessing every piece of content you put out.
Navy = Foundations · Pink = Audience · Teal = Identity · Yellow = Bonus
Founder, Brew Your Brand
Fractional Brand & Marketing Director
I’ve been working in brand and marketing for over 25 years – across public sector, founder-led businesses, and everything in between. In 2019 I founded Brew Your Brand, and I’ve spent the years since helping businesses find their brand clarity and hold onto it.
Branding 3×3 is the framework I use with every client. I’ve distilled it into a book because I kept seeing the same thing: founders with real potential, genuinely good businesses, and a brand that just wasn’t working as hard as they were.
The book is the answer I wish existed when I started. Practical, direct, and written for real founders – not marketing textbooks.
Leave your email and I’ll let you know the moment Branding 3×3 is available.
No long wait list, no upsell sequence. Just the launch email when it’s read
