Branding
Before you spend hours setting up an expensive marketing campaign, you should know what the difference between marketing strategies and marketing plans is. Both are
17/10/2022
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Before you spend hours setting up an expensive marketing campaign, you should know what the difference between marketing strategies and marketing plans is. Both are
It’s a sad fact that many businesses fail within their first year, because they struggle to compete in an already crowded marketplace. Whether you’re just
When it comes to positioning yourself against your competitors, are you happy to play it safe and follow the herd, or do you want to
Brand manual, brand guidelines, or brand book? However you refer to it, this important document is essential for reinforcing your brand’s identity and communicating with
Consistently putting your customers first is rule number one in the marketing handbook, but how often do you apply this principle to your customer service?
You wouldn’t build a house without foundations, so don’t build a brand without a strategy. Foundations are there to stop your building toppling over and
Your brand is usually the first thing that people see when they discover your business. If you love your branding and you feel confident standing
How do you take your business online and keep your brand on point? It can feel daunting, but with the right guidance any sized business
What does your brand identity have in common with patterned wallpaper? If you put up some wallpaper and it’s got a clear pattern on it
Have you seen ‘The Queen’s Gambit’? It’s a great story, and certainly made me want to play chess again. Chess is a board game that